Traditionally, webforms, e-signature and payment integration haven't always been user-friendly technologies to integrate for small businesses - but rolling them out as cloud services makes it more straightforward, said Duff Johnson, CEO of the PDF Association, an industry group that manages ISO PDF document standards. Adobe has also made strides in offering PDF editing and collaboration features to individuals and business users, such as a Chrome plugin that connects to Google Drive. That has happened periodically throughout the 28-year history of Acrobat, which started out as a single application and eventually branched into many editions, including Acrobat Pro in the mid-1990s and a cloud offering, Acrobat DC, or Document Cloud, in 2015. The features represent the latest effort on Adobe's part to reach small business customers.
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